Better To Be Ready began as its founders saw the result of poor preparation after Hurricane Katrina destroyed the Gulf Coast. They began researching the emergency preparedness industry, to see if something could be done to more effectively help people be ready for any type of calamity. What they found was that the industry wasn’t effective in reaching everyone. They were either traditional storefronts or waiting to be searched online. Neither of these business methods is capable of reaching the population en masse.
The BTBR founders quickly decided that they could make a much bigger impact in emergency preparedness. They then took some time gathering a team of experts in food storage, general emergency preparedness, marketing, internet business systems, and finding the right suppliers to put in place a business strategy with the sole goal of preparing each family for whatever challenges they face.
BTBR Purpose
To help each person, family, and community be prepared for, deal with, and recover from any disasters they may face.
BTBR Vision
Provide a personal touch and relevant emergency preparedness education and products to each of our customers through BTBR Store Owners in each community across America.
BTBR Mission
Create a network of BTBR Store Owners in every community across the United States of America fully trained in all aspects of emergency preparedness, and utilizing the proprietary BTBR website business systems to facilitate the preparedness needs of each member of their community.
The Results
BTBR Customers will be trained and equipped with knowledge and products for a variety of disasters. They will enjoy increased peace of mind and family security.
BTBR Store Owners will become community preparedness leaders, and will have a great impact before, during, and after a calamity. They will also have the satisfaction of a growing a rewarding and worthwhile business.
America will have stronger and more resilient families, neighborhoods, and communities, as they will be ready for the demands of the emergency.
Better To Be Ready, itself, will enjoy making a difference in each community, one family at a time. In time, Better To Be Ready will be able to expand into other areas of preparedness and increase the size of the impact that it desires.